![]() ![]() ![]() Prominent names like Galaxy Investment Partners’ CEO Mike Novogratz and famous YouTuber Logan Paul also bought her NFTs. Upon her agreement, her fan community tokenized the stickers and created 1,106 piece NFT line, and all sold out within minutes. After Zhao created a line of stickers for her fans to use on their Telegram group, one member suggested she mint them as NFTs. The IreneDAO was established by the 28-year-old influencer Yuqing Irene Zhao. One of the first and most popular SimpDAO, IreneDAO, is an excellent example of the SimpDAOs launched with the influencer’s blessings. In the case of SimpDAOs, the members, or “simps,” are usually men willing to express their admiration toward a female influencer. The term comes from Simping- a slang term used to describe someone who has intense sympathy towards someone else. They can be established by the influencer themselves to monetize their online identity, sexually or platonically, or they could be set by a third party who doesn’t seek permission from the influencer. These DAOs have been increasing in numbers since January 2022. It’s no surprise that folks are using crypto and blockchain to play with their self-expressionīut some folks are using blockchain-enabled structures to monetize these experiments with identity, including their gender presentation. “Experimenting with who you are online, especially if those identities are really different from how you present to the analog world is not a totally new concept. Ishmael stressed the importance of the subject by saying: student Florence Smith Nicholls talked about online identities and the emergence of SimpDAOs as a way to monetize them in a recent episode of the Bloomberg Crypto podcast. Managing editor of Bloomberg Crypto, Stacy Marie Ishmael, and her guests, Bloomberg reporter Emily Nicolle and Ph.D.
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